Men’s Men.
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The
Surface Meaning
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The Chevy ad portrays a man with a new Silverado truck, and other men
who own various models of Chevy trucks and in this commercial all “Chevy
owners” have survived the end of the world! It juxtaposes the first man with
his best friend/dog and other friends that drive Chevy’s, he asks about his
friend Dave and someone tells him that Dave didn’t drive a Chevy, he drove a
Ford.
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The Advertiser’s Intended Meaning
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The advertiser wants to try and show men that if they own a Chevy
then they will have a certain masculine vibe to themselves, and they also can
survive almost any problem they come into contact with, the ad shows that the
Chevrolet trucks have a strong frame and an amazing build! It has to be built
well if it can survive the Mayan Apocalypse of course!! The company wants to depict
the truck in a way that the buyers can believe that if they get stuck or they
need to haul a large load then they can rely on their truck to make the trip.
BUT only Chevys can do this job! NO
FORDS ALLOWED!
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The Cultural or Ideological Meaning
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As the Chevy appears from the rubble of a crumpled bridge a bright
song is playing proclaiming the words “looks like we made it!” The song
choice contradicts the devastating appearance of worlds end and the black and
white colors of the dusty torn apart city. The song continues to blare as the
man and “man’s best friend” pull up to
what looks like the only people who have survived the collapse of the
universe, and they all around circled by their beloved Chevrolets, the idea
that is being absorbed here is if you have a Chevrolet and all your friends
have a Chevrolet then nothing can stop you. When this man asks about his
friend Dave a man with a antique Chevy replies and tells him that Dave didn’t
make it because he didn’t drive the longest lasting truck on the road, Dave
drove a Ford. Then his other friend offers a Twinkie like everything is just
peachy and then it starts raining frogs. This shows the masculinity of the
men and that is the kind of man every other man wants to be, so if they have
a Chevrolet then they can be a macho man too!
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Men’s Women.
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The
Surface Meaning
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A woman enters a beer store and the man first politely lets the lady
go through the door but when he notices she is going for the last case of
Miller Lite it’s a sudden strategic fight for the last case of beer! He wants
the beer, and he will quite possibly do anything for it!
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The Advertiser’s Intended Meaning
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The advertiser’s wants to shows that Miller Lite is show good you
will practically fight a girl for it! As the woman eyes the beer the man is
keeping a close eye on both the woman and his favorite drink! As they both go
for the beer, the two latch on to the case and the man calls “off sides” on
the woman and she starts talking penalties right back! The advertiser was to
illustrate the desperate measure you will go through to get this beer after
you taste it.
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The Cultural or Ideological Meaning
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When men are posed with a skimpy dressed woman and beer there is no
telling what is going to happen, it’s like a switch clicks on and they’re a
different people! The tank top and skirt shows how a man likes a woman to
dress and the bonus that she knows how to talk football with him is that much
more attractive. This commercial shows how shallow men can be, and how
immodest woman can be. When a man gets an opportunity to sit and share a case
of beer with a barely dressed girl and talk football he will jump on the
chance. So the commercial depicts all of these things that a man wants from a
woman, plus beer!
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Women’s Men.
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The
Surface Meaning
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The Old Spice body wash commercial depicts a man telling the women
that if they keep buy their men women scented body wash then the men are
never going to buy you tickets “to the think you love” or buy you “diamonds.”
If your man smells like Old Spice “anything could happen.”
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The Advertiser’s Intended Meaning
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The advertiser’s wanted to target the women with this commercial
because they know the women do the grocery shopping, so they are the ones
that buy the body wash, the promoter of Old Spice wants to ingrain into
women’s head that if you buy Old Spice and your man smells manly then
anything you want can be possible.
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The Cultural or Ideological Meaning
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The body of the man that is supporting this body wash influences the
women’s thoughts persuading her to think that if she buys her man this manly
body wash maybe her man will look as sculpted as this man. The background of
the boat and the colors used such as whites, light blues, and light browns,
promotes tranquility and romances this makes the brain seem to accept what it
is being told, as the commercial compares women’s body wash and men’s body
wash the women is obviously going to buy her man the men’s body wash because
of the possibilities offered such as if you buy your man this body wash, he
will buy you tickets to your favorite shows, and get you diamonds! What girl
doesn’t want that? Diamonds are a girl’s best friend!
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Women’s Women.
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The
Surface Meaning
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With
these appliances the mom will be able to
spend
less time in the kitchen and more time with
her
family. The faster cook times, the faster spin
cycles,
and the more space will accommodate your
family.
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The Advertiser’s Intended Meaning
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The advertisers wanted to make sure this commercial appealed to women
because women are the ones in the house hold that use the washer and dryer,
and cook in the oven, the men use the refrigerator but they could care less
about what it looks like they just care how much food is in it and the more
room the more they are going to tell their wife to get the bigger one. So LG
tries to make sure that they make their washer s and refrigerators the
nicest, sleekest, and fastest.
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The Cultural or Ideological Meaning
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The ideological meaning intended for this commercial is that with the
women being the ones doing most of the cleaning, and household chores they
have a set thought in their head that their time is taken up with all of the
chores, and they don’t spend any time with their family. With the washer and
dryer offering a shorter wash cycle and the oven supporting a quicker cook
time, its gives the mothers and wives more time to spend with their families
and less time in the kitchen. The refrigerator presents more spaces and more
“fun capacity.” This shows that the more space offered the more space your
family has to fit cookies that they spent time together making! The idea that
was portrayed was that with the LG products the more time you will have with
your family.
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